Techniques on How to Execute Seasonal Design Into Your Branding

Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.

Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.

But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.

Find a way for your logo to say happy holidays.

Your logo can speak volumes about your brand and its message to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.

Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.

The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.

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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to cover other seasons such as the ones related to your industry.

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Social media and Seasonal Design.

Social media is the best place for companies to incorporate seasonal design trends.

You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Swap your Twitter header for a more seasonal one with an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.

If your company has a blog, you can post content that is appropriate for the season. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.

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